Not every search carries the same intent.
That's why we don't target keywords based on search volume alone.
We classify keywords by search intent as;
- Informational
- Commercial
- Transactional
- Navigational
- Local
- Branded
- Long-tail
- “What is SEO?”
- may mean the user wants to learn something.
- “SEO agency Istanbul”
- may mean the user is researching a service.
- “SEO agency pricing”
- may mean the user is approaching a purchase decision.
We then build keyword-to-page mapping by matching these queries to the right pages.
This makes it clear exactly which user need each page needs to answer on Google.