Halil İbrahim Boyraz

Halil İbrahim Boyraz is the founder of LurinSocial. He began his career in the civil society sector, managing stakeholder and donor relations on international projects — it was there that he developed the discipline of reporting a project's results back through regular reporting. He then moved into the mobility sector, where for four years he managed the end-to-end customer lifecycle in a subscription model: onboarding decisions, complaint resolution, risk and fraud analysis, and balancing operations against customer experience.

Both periods raised the same underlying question: finding the systemic cause behind a recurring problem and showing the result in a measurable way. He founded LurinSocial to bring this same discipline to digital visibility — measurement instead of guesswork, diagnosis instead of intuition.

Today, he measures brands' visibility in AI search engines, identifies why that visibility falls short, and takes part in building enterprise AI infrastructure. He writes this site's technical content series on GEO, SEO, brand identity, and enterprise AI.